Search for dissertations about: "customer loyalty."

Showing result 1 - 5 of 13 swedish dissertations containing the words customer loyalty..

  1. 1. Store loyalty? : an empirical study of grocery shopping

    University dissertation from Stockholm : Economic Research Institute, Stockholm School of Economics (EFI)

    Author : Anne Mägi; Handelshögskolan i Stockholm.; [1999]
    Keywords : Social Sciences Economics and Business Business Administration; Samhällsvetenskap Ekonomi och näringsliv Företagsekonomi; Customer loyalty; Store choice behaviour; Shopping orientations; Kundlojalitet-- Sverige; Köpvanor-- Sverige; Konsumentforskning-- Sverige; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. READ MORE

  2. 2. Fading Customer Relationships

    University dissertation from Svenska Handelshögskolan, Helsingfors

    Author : Helena Åkerlund; Umeå universitet.; [2004]
    Keywords : Social Sciences Economics and Business Business Administration; Samhällsvetenskap Ekonomi och näringsliv Företagsekonomi; Fading; relationship marketing; services; loyalty; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Abstract : .... READ MORE

  3. 3. Value creation and loyalty in exchange relationships : a dynamic perspective

    University dissertation from Örebro : Örebro universitet

    Author : Claes Gunnarsson; Örebro universitet.; [2011]
    Keywords : Social Sciences; Samhällsvetenskap; Social Sciences Economics and Business Business Administration; Samhällsvetenskap Ekonomi och näringsliv Företagsekonomi; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

  4. 4. Customer Complaint Behaviour in Service

    University dissertation from Karlstad : Karlstads universitet

    Author : Bård Tronvoll; Karlstads universitet.; [2008]
    Keywords : Social Sciences Economics and Business Business Administration; Samhällsvetenskap Ekonomi och näringsliv Företagsekonomi; Customer complaint behaviour; complaint; dynamic; process; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : It is vital for every service provider to get feedback from its customers.This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. READ MORE

  5. 5. Service management in housing refurbishment : satisfying the ultimate customer

    University dissertation from Institutionen för fastigheter och byggande

    Author : Mats G. Holm; KTH.; [1998]
    Keywords : ;

    Abstract : It is unusual to find that housing refurbishment projectshave been undertaken with a clear focus on customer orientationdirected towards the tenants, or owners of co-operative flatsor condominiums. Only recently have researchers in constructionmanagement begun to look closer at the relationship betweencontractors and customers. READ MORE