Search for dissertations about: "customer oriented marketing"

Showing result 1 - 5 of 11 swedish dissertations containing the words customer oriented marketing.

2. 1. Real Estate Development : A Customer Perspective

   Author : Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

   Abstract : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. READ MORE

4. 2. Customer-oriented trend in steel and pulp/paper industries : an investigation of the information and communication flow in product development projects

   Author : Diana Chronéer; Luleå tekniska universitet; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industriell logistik; Industrial Logistics;

   Abstract : Organization of product development projects is today at focus in many organizations. In process industries, like steel and pulp/paper, process and product development are seen as an integrated part. Product development has often been the result of a process development. READ MORE

5. 3. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

   Author : Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
   Keywords : Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

   Abstract : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. READ MORE

6. 4. The South African research landscape : the use of traditional and alternative methodologies in addressing information shortages

   Author : Mélani Prinsloo; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The title of this thesis is "The South African Research Landscape: the use of traditional and alternative methodologies in addressing information shortages". This thesis demonstrates the journey of a researcher working in and learning from the South African research landscape. READ MORE

7. 5. Industrial selling : case studies of Swedish manufacturing small and medium sized enterprises

   Author : Lars Bäckström; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The research problem in this thesis has been formulated as: How can industrial selling performed by Swedish manufacturing small and medium-sized enterprises in the different selling situations be characterized? The research problem has been further developed in forms of three research questions dealing with selling activities, individuals involved in selling, and selling processes in the different selling situations. The selling situations included are; new selling task, modified selling task and routine selling task. READ MORE