Search for dissertations about: "customer perceived value"

Showing result 1 - 5 of 36 swedish dissertations containing the words customer perceived value.

  2. 1. Developing collaborative customer-supplier relationships through value co-creation

    Author : Nina Hasche; Claes Hultman; Björn Bjerke; Örebro universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; Business studies; Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Abstract : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. READ MORE

  4. 2. Customer-perceived Value in Business Relationships

    Author : Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. READ MORE

  5. 3. E-marketing and customer perceived value in travel and tourism

    Author : Maria Lexhagen; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  6. 4. Value Creation in Agile Software Development for Embedded Software

    Author : Hiva Alahyari; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Empirical Research; Waste; Lean Software Development; Customer Value; Agile software Development; Software Process Improvement; Software Engineering;

    Abstract : The basic aim for software development organizations is to maximize value creation for a given investment. To amplify and speed up the value creation efforts, Agile and Lean Software Development have gained much popularity during the last decade. READ MORE

  7. 5. Packaging and Customer Value : A Service Perspective

    Author : Martin Löfgren; Anders Gustafsson; Håkan Wiklund; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Already in the mid-seventies it was concluded that there are very few, if any, ‘pure’ goods or services. Nevertheless, over 20 years later, most publications on services focus on how service characteristics differ from goods. READ MORE