Search for dissertations about: "customers satisfaction"

Showing result 1 - 5 of 49 swedish dissertations containing the words customers satisfaction.

  2. 1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction

    Author : Erika Knutsson; Agneta Marell; Helena Renström; Anders Gustafsson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bundling; value; consumer decision making; complementarity; preferences; satisfaction; experiments; företagsekonomi; Business Studies;

    Abstract : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. READ MORE

  4. 2. The Leader of the Pack : A Service Perspective on Packaging and Customer Satisfaction

    Author : Martin Löfgren; Anders Gustafsson; Lars Witell; Bo Edvardsson; Bo Bergman; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer satisfaction; Kano; Packaging; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Almost everything we as consumers buy in a store has a package. Packages have many functions – some, if not all, present marketers with the opportunity to gain competitive advantages. READ MORE

  5. 3. Drivers of customers' service experiences : a customer perspective on co-creation of restaurant services, focusing on interactions, processes and activities

    Author : Ute Walter; Åsa Öström; Bo Edvardsson; Tore Strandvik; Örebro universitet; []
    Keywords : customer service experience; experience driver; dynamic; restaurant; co-creation; critical incident technique; phone encounters; experience room; servicescape; social interaction; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Abstract : It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. READ MORE

  6. 4. A mobile bank application loyalty model : The young bank customer perspective

    Author : Mustafa Nourallah; Peter Öhman; Pejvak Oghazi; Mittuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty antecedents; usability; service quality; customer satisfaction; loyalty; consequences of loyalty; young bank customers; mobile bank applications; Sweden.;

    Abstract : This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand, and loyalty, on the other. READ MORE

  7. 5. Are you really listening to what your customers are saying? Making use of customer feedback in the era of servitization and digitalization

    Author : Andrea Birch-Jensen; Chalmers tekniska högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; capabilities; servitization; customer satisfaction; service improvements; customer feedback; digitalization;

    Abstract : As digitalization and servitization are transforming the customer offering, and as customers’ wishes and needs are growing increasingly complex, the processes related to understanding how customers perceive the offering need to adapt accordingly. Thus, the customer feedback channels and content are impacted, creating challenges and opportunities for firms in both service and manufacturing industries. READ MORE