Search for dissertations about: "demand creation"

Showing result 1 - 5 of 68 swedish dissertations containing the words demand creation.

2. 1. Demand-Supply Chain Management

   Author : Per Hilletofth; Högskolan i Skövde; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Demand-supply chain management DSCM ; Elements; Benefits; Requirements; Demand chain management DCM ; Supply chain management SCM ; Sweden; Engineering and Technology; Teknik och teknologier; Production Engineering; Human Work Science and Ergonomics; Produktionsteknik; arbetsvetenskap och ergonomi; Teknik;

   Abstract : Purpose: This research aims to enhance the current understanding and knowledge of the demand-supply chain management (DSCM) concept by determining its elements, benefits, and requirements, as well as by analyzing key elements of the concept. Methodology: This research has utilized the case study strategy and the survey strategy, however, the case study strategy dominates. READ MORE

4. 2. Tyrannical Consumers - Initiate Value Creation in the Food Value Chain

   Author : Anders Lareke; Förpackningslogistik; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Key words: Transparency; consumer inter-action; value creation; food safety; contextual analysis; value chain;

   Abstract : The modern consumers live in a transparent world with unlimited information and consumers adopt information strategies around who they trust and this is based on their values and experiences of food. Consumer question the information provided by the authorities and seek other sources of information such as the Internet and fellow consumers. READ MORE

5. 3. The Impacts and Requirements of Consumer-Focused New Product Development on Supply Chain Management

   Author : David Eriksson; Högskolan i Borås; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; consumer-focused business strategy; supply chain management; value gaps; demand creation; new product development;

   Abstract : The purpose of this thesis is to explore the impacts and requirements of a consumer-focusednew product development on supply chain management. The issue is examined in a large indepthcase study of the Swedish furniture industry, with one wholesaler as the main casecompany. READ MORE

6. 4. A demand-side perspective on venture capital financing

   Author : Sarah Glücksman; Chalmers tekniska högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Venture capital; post-exit development; thin markets; entrepreneurial perspective; demand-side perspective; cross-border investments; information asymmetry;

   Abstract : Entrepreneurial high growth firms are recognized as having a disproportionate impact on economic development and job creation. It is further recognized that many of these firms need access to venture capital if the high-growth potential is to be realized. READ MORE

7. 5. VALUE CO-CREATION FOR SUSTAINABLE PRODUCT SERVICE SYSTEM DESIGN : OPPORTUNITY FOR GLOBAL MANUFACTURING COMPANIES

   Author : Yan Zhang; Tobias Larsson; Andreas Larsson; Kent R Johansson; Blekinge Tekniska Högskola; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Product-Service System; Manufacturing company; Innovation Framework; PSS design; Value Co-creation; Case study; Maskinteknik; Mechanical Engineering; Maskinteknik; Mechanical Engineering;

   Abstract : There is a gradually spreading servitization trend that is forcing industrial manufacturing companies acting in the global market to rethink their business. Manufacturing companies that were traditionally perceived as product-centered, are today increasingly influenced by a service-oriented theory, which claims that manufacturing companies are driven to shift their business focus towards a strategy where customer-perceived value is in the spotlight, and where products are bundled with services to offer Product-Service Systems (PSS). READ MORE