Search for dissertations about: "dimensions of brand personality"

Found 2 swedish dissertations containing the words dimensions of brand personality.

2. 1. Brand Sensuality and Consumer-Based Brand Equity

   Author : Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring;

   Abstract : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. READ MORE

4. 2. Towards a methodological design for evaluating online brand positioning

   Author : Robert Opoku; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : Several studies have pointed to the fact that continued progress in content analysis research requires researchers to confront several challenges to developing reliable and valid analyses of World Wide Web based content. In line with the above, the core objective of this thesis is to develop and illustrate a relatively simple but powerful tool to examine the intended online brand personality positioning of organisational websites. READ MORE