Search for dissertations about: "e loyalty"

Showing result 1 - 5 of 22 swedish dissertations containing the words e loyalty.

2. 1. Strategic sourcing in the age of e-business : prerequisites in manufacturing industries

   Author : Seth Jonsson; Linköpings universitet; []
   Keywords : Purchasing; Sourcing; Relationship; Negotiation; Supplier base; E-business; Value; Loyalty; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Abstract : Strategic sourcing (i.e. relationship, sourcing and negotiation strategies) has, by the introduction of the Internet and e-business, get hold of a variety of possibilities supporting the classical sourcing guiding principle, such as electronic marketplaces, reversed e-auctions, online communication tools, software agents and the like. READ MORE

4. 2. Improving Travel Satisfaction with Public Transport

   Author : Roberto Fernández Abenoza; Yusak Octavius Susilo; Oded Cats; Lars E. Olsson; KTH; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Customer Satisfaction; Service Quality; Public Transport; Door-to-door journey; Trip legs; Multimodal trips; User profiles; Market segmentation; Geographical variations; Transportvetenskap; Transport Science;

   Abstract : The existing link between PT travelers’ satisfaction, ridership and loyalty prove the relevance of improving overall trip satisfaction. The thesis present an array of approaches and methodologies aiming at increasing overall satisfaction with PT door-to-door trips while covering important issues that previous research has failed to address. READ MORE

5. 3. Value creation and loyalty in exchange relationships : a dynamic perspective

   Author : Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

   Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

6. 4. Loyal until death (?) : The nature, measurement and predictors of loyalty in a military context

   Author : Torbjörn Engelkes; Magnus Sverke; Torun Lindholm; Gerry Larsson; Erik Hedlund; Bo Melin; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; loyalty; behavior; measurement; dimensionality; predictors; social identity fusion; leadership; IPA; factor analysis; Swedish Armed Forces; military; extreme environment; dilemma; psykologi; Psychology;

   Abstract : The overall aim of this thesis was to broaden the understanding of the concept of loyalty within a military context, by focusing on how the nature of loyalty is experienced, how it can be measured and how it can be predicted. To achieve this, the thesis was structured in three interrelated studies, which initially aimed to examine the content of loyalty within the Swedish Armed Forces (SAF), then to develop and validate a scale to measure loyalty, and finally to examine possible predictors of loyalty. READ MORE

7. 5. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors

   Author : Mustafa Nourallah; Peter Öhman; Christer Strandberg; Tommy Roxenhall; Duc Khuong Nguyen; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FinTech; loyalty; young bank customers; Mobile bank applications; initial trust; young retail investors; financial robo-advisors;

   Abstract : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). READ MORE