Search for dissertations about: "emotions in marketing"

Showing result 1 - 5 of 9 swedish dissertations containing the words emotions in marketing.

2. 1. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors

   Author : Miralem Helmefalk; Magnus Söderlund; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Atmospherics; Congruency; Emotions; Multi-Sensory; Purchase behaviors; Sensory cues; Sensory interplay; Sensory marketing; Marketing; Marknadsföring;

   Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE

4. 2. Social Marketing through Events

   Author : Henrik Jutbring; Göteborgs universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social marknadsföring; Evenemang; Beteendeförändring; Konsumentupplevelser; Publicitet; Framing theory; Social marketing; Events; Behaviour change; Consumer experience; Publicity; Framing theory;

   Abstract : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. READ MORE

5. 3. Drivers to and barriers against sustainable consumption : exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles

   Author : Zeinab Rezvani; Johan Jansson; Maria Bengtsson; Patrick De Pelsmacker; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer behavior; sustainable consumption; anticipated emotion; moral norm; attitudes; electric vehicles; alternative fuel vehicles; marketing; marknadsföring;

   Abstract : With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. READ MORE

6. 4. Contagious Communications : The role of emotion in viral marketing

   Author : Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Abstract : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. READ MORE

7. 5. Speaking about social suffering? : Subjective understandings and lived experiences of migrant women and therapists

   Author : Mona Lindqvist; Åsa Wettergren; Eva Olsson; Diana Mulinari; Karlstads universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; migrant women; social suffering; belonging; emotions; health therapist psychiatry; emotion work; everyday resistance; Sociologi; Sociology;

   Abstract : This thesis aims to investigate and illuminate lived experiences, cultural representations, and organizational conditions that influence the way therapists in Swedish psychiatry receive and treat migrant women. This overall aim is pursued through two distinct but interlinked part-studies. READ MORE