Search for dissertations about: "event sponsorship"

Found 2 swedish dissertations containing the words event sponsorship.

  2. 1. Predictive Techniques and Methods for Decision Support in Situations with Poor Data Quality

    Author : Rikard König; Högskolan i Skövde; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; NATURVETENSKAP; NATURAL SCIENCES; Rule Extraction; Genetic Programming; Uncertainty estimation; Machine Learning; Artificial Neural Networks; Data Mining; Information Fusion; Information technology; Informationsteknik; Teknik; Technology;

    Abstract : Today, decision support systems based on predictive modeling are becoming more common, since organizations often collect more data than decision makers can handle manually. Predictive models are used to find potentially valuable patterns in the data, or to predict the outcome of some event. READ MORE

  4. 2. Online brand relationship building : Asia pacific perspectives

    Author : Peter Steyn; Victoria L. Crittenden; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online Brand Communications; Consumer Empowerment; Information Technology; Online Brand Relationship Building; Consumer Generated Content; Internet; Bloggers; Industriell marknadsföring; Industrial Marketing;

    Abstract : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. READ MORE