Search for dissertations about: "export marketing"

Showing result 1 - 5 of 7 swedish dissertations containing the words export marketing.

2. 1. International marketing program adaptation, strategic fit, and export performance : an empirical investigation

   Author : Magnus Hultman; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

   Abstract : The current trend toward globalization has created countless new business opportunities for companies. At the same time, however, it has facilitated participation by foreign competitors on all fronts. READ MORE

4. 2. International and export behavior of firms : a critical review and empirical assessment

   Author : Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. READ MORE

5. 3. The Internet and international marketing in small firms

   Author : Linda Svensson; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : With the globalization of markets, small firms have become increasingly visible and new opportunities have opened up for them in the international arena. According to several researchers, the Internet can provide a low- cost "gateway" to international markets. READ MORE

6. 4. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

   Author : Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Abstract : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. READ MORE

7. 5. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets

   Author : Susanne Sandberg; Hans Jansson; Bengt Johannisson; Svante Andersson; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; network approach to internationalization; foreign business networks and relationships; internationalization process; foreign market entry; entry take-off node; experiential knowledge; institutional distance; emerging markets; Sweden; China; small and medium-sized enterprises SMEs ; Business administration; Företagsekonomi; Marketing; Marknadsföring;

   Abstract : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. READ MORE