Search for dissertations about: "fandom"

Found 2 swedish dissertations containing the word fandom.

  2. 1. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation

    Author : Karin Fast; André Jansson; Michael Karlsson; Jonathan Gray; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Transmedial; entertainment; world; brand; media convergence; producer; consumer; fandom; power; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Abstract : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. READ MORE

  4. 2. Show me love : Emergent strategic communication practices and fan engagement within the popular music industry

    Author : Jessica Edlom; Karin Fast; Michael Karlsson; Lee Edwards; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; agility; audience engagement; branding; co-creation; communication management; engagement; fandom; liquid; music industry; participation; practice theory; strategic communication; structuration theory; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Abstract : This thesis studies how the music industry’s strategic communication practices interplay with and steer audience and fan engagement. Relationships with, and expectations on, “active”, “prosuming” or “co-creative” music audiences make it imperative for communication practitioners to produce engagement. READ MORE