Search for dissertations about: "fmcg"

Found 2 swedish dissertations containing the word fmcg.

2. 1. Beyond private label : the strategic view on distributor own brands

   Author : Per Håkansson; Handelshögskolan i Stockholm; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : During the past two decades something fundamental has happened to the relationship between manufacturers and distributor organisations in many European countries. Within a number of product markets, distributors have launched their own products, forcing manufacturing companies to compete with shelf space owners in addition to the "traditional" competition with other manufacturers. READ MORE

4. 2. Supplier Value in B2B E-Business - A Case Study in the Corrugated Packaging Industry

   Author : Paul Jönsson; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; supply chain management; case study; collaboration; buyer-seller relationships; information technology; strategic management; industrial marketing; Social sciences; Samhällsvetenskaper;

   Abstract : In the business-to-business (B2B) setting much attention has been given to how e-business tools can be used to assist firms in purchasing. Considering the increasing pressure on suppliers to use B2B e-business, this thesis turns its attention to the supplier situation by taking a closer look at how collaborative uses of B2B e-business are of value to suppliers. READ MORE