Search for dissertations about: "green marketing strategy"
Found 2 swedish dissertations containing the words green marketing strategy.
-
1. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings
Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE
-
2. Premises for Linking Life Cycle Considerations with Marketing
Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE