Search for dissertations about: "green marketing strategy"

Found 2 swedish dissertations containing the words green marketing strategy.

  2. 1. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

    Author : Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

    Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

  4. 2. Premises for Linking Life Cycle Considerations with Marketing

    Author : Emma Rex; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

    Abstract : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. READ MORE