Search for dissertations about: "home marketing"

Showing result 1 - 5 of 15 swedish dissertations containing the words home marketing.

2. 1. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

   Author : Sofia Ulver; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

   Abstract : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. READ MORE

4. 2. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

   Author : Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

   Abstract : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. READ MORE

5. 3. Internationalization processes of small and medium-sized enterprises: Entering and taking off from emerging markets

   Author : Susanne Sandberg; Hans Jansson; Bengt Johannisson; Svante Andersson; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; network approach to internationalization; foreign business networks and relationships; internationalization process; foreign market entry; entry take-off node; experiential knowledge; institutional distance; emerging markets; Sweden; China; small and medium-sized enterprises SMEs ; Business administration; Företagsekonomi; Marketing; Marknadsföring;

   Abstract : The high economic growth of formerly closed markets such as China, Russia, Poland, and the Baltic states has created vast business and growth opportunities for small and medium-sized enterprises (SMEs). Although this international business expansion of SMEs occurs in highly dissimilar business contexts and fierce international competition, it remains overlooked by research. READ MORE

6. 4. Business Models for Sustainable Consumption : Identifying and Overcoming Barriers to Rental and Reuse of Home Furnishings

   Author : Heather Schoonover; Internationella miljöinstitutet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sustainable consumption; sustainable business model; Product-Service System PSS ; rental; reuse; home furnishings;

   Abstract : It is widely recognised that society is consuming at levels and in ways that are unsustainable. Sustainable business models, broadly defined as those that consider economic, ecological and social value, hold promise for shifting consumption patterns. READ MORE

7. 5. Internationalization of small and medium-sized enterprises in Iran

   Author : Firouzeh Ghanat-Abadi; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The growing role of small and medium-sized enterprises (SMEs) in both advanced market economies and economies in transition and their considerable contribution to employment and economic dynamism in the most industrialized countries suggest that this experience can be used for sustainable development of developing countries. Meanwhile, due to changes in the international business environment, SMEs are experiencing increased competition as foreign firms gain access to local markets. READ MORE