Search for dissertations about: "impact of green marketing on company performance"
Found 1 swedish dissertation containing the words impact of green marketing on company performance.
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1. Marketing for Life Cycle Thinking
Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE
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