Search for dissertations about: "internal marketing strategies"

Showing result 1 - 5 of 6 swedish dissertations containing the words internal marketing strategies.

  1. 1. International marketing program adaptation, strategic fit, and export performance an empirical investigation

    University dissertation from Luleå tekniska universitet

    Author : Magnus Hultman; Business Administration and Industrial Engineering.; Technology and Social Sciences. Department of Business Administration; Industrial Marketing.; [2008]
    Keywords : ;

    Abstract : The current trend toward globalization has created countless new business opportunities for companies. At the same time, however, it has facilitated participation by foreign competitors on all fronts. READ MORE

  2. 2. Marketing for Life Cycle Thinking

    University dissertation from Chalmers University of Technology

    Author : Emma Rex; Chalmers tekniska högskola.; Chalmers University of Technology.; Chalmers tekniska högskola.; Chalmers University of Technology.; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsekonomi; Business studies; Industriell teknik och ekonomi; Industrial engineering and economy; Miljöteknik; Environmental engineering; Environmental management; Green marketing; Life cycle thinking LCT ; Life cycle management LCM ; Industry practices; LCA practice; Organisational theory; Interpretive research; Functionalist research; Sensemaking;

    Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

  3. 3. (Re)producing a periphery : popular representations of the Swedish North

    University dissertation from Umeå : Kulturgeografiska institutionen, Umeå universitet

    Author : Madeleine Eriksson; Umeå universitet.; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; SOCIAL SCIENCES Business and economics Human geography; economic geography; SAMHÄLLSVETENSKAP Ekonomi Kulturgeografi; ekonomisk geografi; kulturgeografi; Social and Economic Geography;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE

  4. 4. Industriell försäljning fallstudier av personlig försäljning till strategiska kunder

    University dissertation from Luleå tekniska universitet

    Author : Lennart Persson; Technology and Social Sciences. Department of Business Administration; Business Administration and Industrial Engineering.; Industrial Marketing.; [1995]
    Keywords : ;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE

  5. 5. Assessment of business-to-business (B2B) e-marketplaces' performance

    University dissertation from Luleå tekniska universitet

    Author : Esmail Salehi-Sangari; Anne Engström; Business Administration and Industrial Engineering.; Technology and Social Sciences. Department of Business Administration; Industrial Marketing.; [2007]
    Keywords : ;

    Abstract : Electronic marketplaces (e-marketplaces) are new business venues for buying, selling, and supporting customers, products, and services in many industries. The emergence of business-to-business (B2B) e-marketplaces has opened up opportunities for efficient online transactions between firms. READ MORE