Search for dissertations about: "internal marketing strategies"

Showing result 1 - 5 of 8 swedish dissertations containing the words internal marketing strategies.

  1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    University dissertation from Uppsala : Acta Universitatis Upsaliensis

    Author : Michael Funke; Uppsala universitet.; [2015]
    Keywords : Social Sciences Economics and Business Economic History; Samhällsvetenskap Ekonomi och näringsliv Ekonomisk historia; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

  2. 2. International marketing program adaptation, strategic fit, and export performance an empirical investigation

    University dissertation from Luleå tekniska universitet

    Author : Magnus Hultman; Luleå University of Technology.; Luleå University of Technology.; Luleå University of Technology.; [2008]
    Keywords : ;

    Abstract : The current trend toward globalization has created countless new business opportunities for companies. At the same time, however, it has facilitated participation by foreign competitors on all fronts. READ MORE

  3. 3. Marketing for Life Cycle Thinking

    University dissertation from Chalmers University of Technology

    Author : Emma Rex; Chalmers tekniska högskola.; Chalmers University of Technology.; Chalmers tekniska högskola.; Chalmers University of Technology.; [2008]
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsekonomi; Business studies; Industriell teknik och ekonomi; Industrial engineering and economy; Miljöteknik; Environmental engineering; Environmental management; Green marketing; Life cycle thinking LCT ; Life cycle management LCM ; Industry practices; LCA practice; Organisational theory; Interpretive research; Functionalist research; Sensemaking;

    Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

  4. 4. (Re)producing a periphery : popular representations of the Swedish North

    University dissertation from Umeå : Kulturgeografiska institutionen, Umeå universitet

    Author : Madeleine Eriksson; Umeå universitet.; [2010]
    Keywords : Social Sciences Social and Economic Geography; Samhällsvetenskap Social och ekonomisk geografi; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; SOCIAL SCIENCES Business and economics Human geography; economic geography; SAMHÄLLSVETENSKAP Ekonomi Kulturgeografi; ekonomisk geografi; kulturgeografi; Social and Economic Geography;

    Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE

  5. 5. Industriell försäljning fallstudier av personlig försäljning till strategiska kunder

    University dissertation from Luleå tekniska universitet

    Author : Lennart Persson; Luleå University of Technology.; Luleå University of Technology.; Luleå University of Technology.; [1995]
    Keywords : ;

    Abstract : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. READ MORE