Search for dissertations about: "international branding"

Showing result 1 - 5 of 10 swedish dissertations containing the words international branding.

2. 1. International Branding and Rebranding in Cross-Border Acquisitions

   Author : Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Abstract : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. READ MORE

4. 2. Imagineering Place : The Branding of Five Chinese Mega-Cities

   Author : Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

   Abstract : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. READ MORE

5. 3. Competitive Capabilities of a Technology Born Global

   Author : Liliya Altshuler; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born globals; international SMEs; international entrepreneurship; strategy; organizational capabilities; R D management; alliance management; brand management; managerial capabilities; organizational learning;

   Abstract : Since the early 1980s, rapidly internationalizing start-ups have captured attention of the academia, media and institutions. These ’born global’ firms seem to disregard the traditionally established views of firm internationalization. READ MORE

6. 4. Representing Cultural Diplomacy : Soft Power, Cosmopolitan Constructivism and Nation Branding in Mexico and Sweden

   Author : Cesar Villanueva Rivas; Tom Bryder; Bo Petersson; Växjö universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cultural Diplomacy; Theory of Representation; Soft Power; Cosmopolitan Constructivism; Nation Branding; Identity; Alterity; Mexican Culture and Swedish Culture; Political science; Statsvetenskap;

   Abstract : This study aims at understanding how representational theories can substantiate the field of Cultural Diplomacy by looking at three models: Cosmopolitan Constructivism, Nation Branding and Soft Power. This study aims at understanding how representational theories can substantiate the field of Cultural Diplomacy by looking at three models: Cosmopolitan Constructivism, Nation Branding and Soft Power. READ MORE

7. 5. Oscar Night in Hollywood : Fashioning the Red-Carpet from the Roosevelt Hotel to International Media

   Author : Elizabeth Castaldo Lundén; Jan Olsson; Mary R. Desjardins; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Red-Carpet; Academy Awards; Oscars; Fashion; Oscarcast; Epiphenomena; Red-Carpet Treatment; Celebrity Culture; Hollywood Royalty; Stars; Glamour; Media History; Hollywood Designers; Edith Head; Fashion Expert; Fashion Consultant; Best- and Worst- Dressed List; Public Relations; Endorsement; Americana; Television; pseudo-event; media event; vortextuality; modevetenskap; Fashion Studies;

   Abstract : This study investigates the red-carpet phenomenon from a historical perspective, seeking to understand how the Academy Awards’ red-carpet became the most prominent fashion show in media culture. The connections between Hollywood and the fashion industry predate the inception of the ceremony, and so does the role of Hollywood actresses as trendsetters. READ MORE