Search for dissertations about: "köpbeteende"
Found 2 swedish dissertations containing the word köpbeteende.
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1. Car distribution organization : strategic issues in four configurations
Abstract : This study is concerned with car distribution organization, a context characterized by overcapacity, intense competition, and manufacturers heavily focusing on brands. In the study, different distribution solutions are investigated through applying a framework of four strategic issues. READ MORE
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2. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior
Abstract : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. READ MORE