Search for dissertations about: "knowledge sales"

Showing result 1 - 5 of 52 swedish dissertations containing the words knowledge sales.

  2. 1. Sales coordination : development of customer teams in ABB Sweden

    Author : Jakob Rehme; Linköpings universitet; []
    Keywords : SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The purpose of this licentiate thesis is to contribute to the body of knowledge of the development of customer teams for key customers in industrial selling.The study covers issues of why customer teams are formed, the interaction between the team and the customer, as well as the organisation and development of the customer team. READ MORE

  4. 2. Deal of the day : an assessment of a new form of sales promotion

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
    Keywords : deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE

  5. 3. Growth through Internationalization : A Knowledge Perspective on SMEs

    Author : Lucia Naldi; Erkko Autio; Jönköping University; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Drawing on Penrose’s theory of the growth of the firm, the international business literature, the literature on the knowledge-based view, organizational learning, and absorptive capacity, this dissertation addresses four research questions: 1) What are the effects of downstream international activities (sales and marketing completed abroad) and upstream international activities (purchasing, production, and R&D completed abroad) on the acquisition of market knowledge and technological knowledge? 2) What is the role of prior knowledge in these relationships? 3) What are the effects of the newly acquired knowledge on different growth outcomes? 4) What is the role of processes of knowledge transformation and exploitation in these relationships?Addressing these issues has practical relevance for the development of small and medium-sized enterprises (SMEs). On the one hand, international expansion might provide small and medium-sized firms with additional knowledge, enriching their limited resource base. READ MORE

  6. 4. On the clinical use of digitalis : with reference to its prescription, maintenance therapy, intoxication and the patient's knowledge

    Author : Kurt Boman; Umeå universitet; []
    Keywords : MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Digitalis; prescribing habits; dosages; defined daily doses; geriatric patients; maintenance therapy; withdrawal; intoxication; serum digitalis concentration; patient s knowledge;

    Abstract : Digitalis in one of the most frequently prescribed drugs, especially to elderly people. The prescription of cardiac glucosides (1978) was studied by using statistics from Apoteksbolaget (the National Corpora­tion of Swedish Pharmacies). READ MORE

  7. 5. Knowledge in the forest planning process

    Author : Malin Nilsson; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Keywords : LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES;

    Abstract : The main focus of this thesis is the use of knowledge in the forest planning process of large Swedish forest owning companies. The forest planning is conducted as a three step system: long-, medium- and short-term planning. READ MORE