Search for dissertations about: "konsumentbeteende"

Found 5 swedish dissertations containing the word konsumentbeteende.

  2. 1. If I can taste it, I want it... : sensory marketing in grocery retail stores

    Author : Johan Swahn; Åsa Öström; Micael Dahlén; Örebro universitet; []
    Keywords : detaljhandel; konsumentbeteende; marknadsföring; reklam; semantik; sensorik; sensoriska beskrivningar; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Abstract : Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. READ MORE

  4. 2. Smartphone security : The smartphone as a security device and the public/private production of security

    Author : Håvard Rustad Markussen; Charlotte Wagnsson; Stefan Borg; Niklas Bremberg; Försvarshögskolan; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Smartphone; security devices; appropriation; public private security; Critical Security Studies; Science and Technology Studies; Political Science; Statsvetenskap;

    Abstract : This thesis examines the smartphone as a security device through a comprehensive summary and four independent papers. The thesis starts from the observation that a central and yet underexplored characteristic of contemporary security politics is that the smartphone, as one especially important piece of consumer technology, is increasingly being transformed into a security device. READ MORE

  5. 3. The Heart and Wallet Paradox of Collaborative Consumption

    Author : Hugo Guyader; Lars Witell; Mikael Ottosson; Oksana Mont; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Collaborative consumption is a peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. This phenomenon is driven by technologies that make it easier and cheaper to redistribute and share the use of existing but underutilized private resources. READ MORE

  6. 4. Where to shop? : understanding consumers' choices of grocery stores

    Author : Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

    Abstract : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. READ MORE

  7. 5. Diffusion of Battery Electric Vehicles : The Role of Total Cost of Ownership

    Author : Jens Hagman; Sofia Ritzèn; Johan Jansson; KTH; []
    Keywords : Total cost of ownership; electric vehicles; e-taxis; vehicle salespeople; Machine Design; Maskinkonstruktion;

    Abstract : Due to their high efficiency, zero tailpipe emissions and possibilities of using renewable electricity, Battery Electric Vehicles (BEVs) have been proposed as a way to alleviate the negative consequences of transport. However, as with other energy-efficient innovations market uptake or diffusion of BEVs have so far been limited. READ MORE