Search for dissertations about: "library marketing"

Found 2 swedish dissertations containing the words library marketing.

2. 1. Customer-Perceived Service-Quality and Technology-Based Self-Service

   Author : Johan Anselmsson; Företagsekonomiska institutionen; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nationalekonomi; economic policy; economic systems; economic theory; econometrics; Economics; service technology; customer characteristics; self-service technology; service marketing; Service quality; technology-based self-service; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Abstract : This doctoral thesis deals with consumers’ attitudes towards serving them-selves with machines rather than being served by personnel. Its aim is to contribute to the theory of perceived service quality by providing a better understanding of customers’ attitudes and preferences when using technology-based self-service. READ MORE

4. 2. Working with the Fogbow : Design and Reconfiguration of services and Participation in E-Government

   Author : Annelie Ekelin; Högskolan i Kalmar; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information Technology; e-government; e-democracy; Technoscience Studies; Informatics; 24-timmarsmyndigheten; serviceutveckling inom offentlig sektor; medborgarperspektiv; Informatik;

   Abstract : This thesis is about the metaphors of the rainbow and the fogbow, investigations and evaluations, public Internet monitors, writing women, reflections and discussions about politics, design and democracy. It is also about the ongoing re-structuring of participation in service design within the development of E-Government. READ MORE