Search for dissertations about: "loyalty programs"

Found 2 swedish dissertations containing the words loyalty programs.

  2. 1. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Author : Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Abstract : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. READ MORE

  4. 2. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Author : Henrik Sällberg; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Abstract : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. READ MORE