Search for dissertations about: "managing business"
Showing result 1 - 5 of 225 swedish dissertations containing the words managing business.
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1. Business Basics : A Grounded Theory for Managing Ethical Behavior in Sales Organizations
Abstract : Background: Managing co-workers’ ethical behavior in sales organizations is a complex social process. To start, sales organizations incorporate several actors to manage, often simultaneously, all with their own agendas. READ MORE
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2. Managing Multiplicity : On Control, Care and the Individual
Abstract : This is a thesis about managing multiplicity. It analyses how people working in municipalities are managing, controlling, and caring for the complex and contradictory world they live in. Building on more than 100 interviews and observations, the thesis examines the multiple realities of those who work in public sector organisations. READ MORE
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3. Brand building in the business-to-business context : The brand equity perspective
Abstract : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. READ MORE
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4. Managing network organizations
Abstract : .... READ MORE
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5. Creating value from science : Interaction between academia, business and healthcare in the Uppsala PET Centre case
Abstract : Recent decades have seen greater focus, both national and global, on universities’ role in boosting economic growth. Besides teaching and conducting research, universities are urged to contribute directly to the economy by commercialising research findings and interacting with industry. READ MORE