Search for dissertations about: "market segmentation business to business"
Showing result 1 - 5 of 18 swedish dissertations containing the words market segmentation business to business.
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1. Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues
Abstract : Recent work in the area of retail financial services marketing almost invariably cite the deregulation of national and international financial markets as a major reason as to why financial institutions have a need for better knowledge of their customers' behaviors and needs. Among the most sought-after information are better ways to segment and target the market, that is, how do groups of households behave with regards to their savings and investments, why do they behave in certain ways, how can we reach them and how do they respond to marketing activities? In this thesis we will attempt to shed light on some salient aspects of the first two of these four questions. READ MORE
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2. Essays on entry externalities and market segmentation
Abstract : The thesis consists of four papers. The first two essays deal with entry externalities, the third studies the Law of One Price (LOP), while the last essay examines average profits for a monopolist under uncertainty. In the first essay, entry externalities in the form of information and positive payoff externalities are studied. READ MORE
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3. Rewards to skill supply, skill demand and skill match-mismatch: Studies using the Adult Literacy and Lifeskills survey
Abstract : This thesis is a collection of three independent but closely related studies. The focus is on the potential causes of skill mismatch, the extent of skill mismatch, the socio-demographic make-up of skill mismatch, and the consequences of skill mismatch in terms of earnings as well as employer sponsored adult education/training. READ MORE
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4. Demand, segmentation and rationing in the rural credit markets of Puri
Abstract : This thesis consists of five chapters.Chapter 1 and 2 The first chapter presents the introduction and the summary and the second chapter provides details on the survey and the data collection.Chapter 3 The demand and supply of credit in the rural finance markets are investigated in this paper using data on 989 households, in Orissa, India. READ MORE
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5. PR 2.0 and the blogosphere : public relations towards the next phase of e-commerce
Abstract : With the introduction of Web 2.0 blogging has established its place in the PR lexicon. Especially blogs that offer reviews of products, services and technologies, have become essential to practitioners of public relations in their dialogue with the market place. READ MORE