Search for dissertations about: "marketing for university"

Showing result 1 - 5 of 111 swedish dissertations containing the words marketing for university.

  2. 1. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

    Author : Philip DesAutels; Douglas West; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

    Abstract : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. READ MORE

  4. 2. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

    Author : Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
    Keywords : social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

    Abstract : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. READ MORE

  5. 3. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE

  6. 4. Harmonising value in a car’s interior using sensory marketing as a lens

    Author : Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

    Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

  7. 5. Servicescape for Digital Wellness Services for Young Elderly

    Author : Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE