Search for dissertations about: "marketing management dissertations in pdf"

Showing result 1 - 5 of 9 swedish dissertations containing the words marketing management dissertations in pdf.

  2. 1. Performance in Franchise Systems : The Franchisee Perspective

    Author : Ehsan Asgharian Bourkheili; Hossein Dadfar; Staffan Brege; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Franchising performance; franchisee’s perspective; entrepreneurship; holistic view.;

    Abstract : During the last decades, franchising as an organizational form has received a lot of attention from researchers and practitioners alike. While many studies have examined various aspects of franchising from the franchisor's perspective, little research has taken the franchisee’s perspective. READ MORE

  4. 2. The role of the entrepreneur in the international new venture – opening the black box

    Author : Navid Ghannad; Svante Andersson; Karin Jonnergård; Per Servais; Högskolan i Halmstad; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International New Venture INV ; entrepreneur; international entrepreneurship; internationalization process; psychic distance; innovation; sense-making; opportunity recognition; opportunity exploitation; childhood experience; mental model; small and medium-sized enterprises SME ;

    Abstract : Despite significant research output in recent decades on international new ventures (INVs),little attention has been paid to understanding the processes and conditions under whichthe entrepreneur identifies and exploits an opportunity and subsequently creates valuewithin the firm. As a result, the dynamics involved in the role of the entrepreneur during theestablishment and internationalization of INVs remain in a black box. READ MORE

  5. 3. A Business Ecology Perspective on Community-Driven Open Source : The Case of the Free and Open Source Content Management System Joomla

    Author : Markus Radits; Alf Westelius; Nils-Göran Olve; Carl-Johan Petri; Anna Öhrwall Rönnbäck; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : This thesis approaches the phenomenon of open source software (OSS) from a managerial and organisational point of view. In a slightly narrower sense, this thesis studies commercialisation aspects around community-driven open source. READ MORE

  6. 4. Engineered temporary networks : Effects of control and temporality on inter-organizational interaction

    Author : Carl Kronlid; Enrico Baraldi; Francesco Ciabuschi; Frida Lind; Uppsala universitet; []
    Keywords : Inter-organizational networks; inter-organizational interaction; network management; control; temporality; temporary networks; Engineering Science with specialization in industrial engineering and management; Teknisk fysik med inriktning mot industriell teknik;

    Abstract : The world is facing a growing threat of antibiotic resistance. The development of new antibiotics is of utmost importance; otherwise, we go back to the pre-antibiotic era where common infections become life-threatening. Despite this need for new antibiotics, a market failure is hampering its development. READ MORE

  7. 5. Managing the Industrial Service Function

    Author : Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Abstract : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. READ MORE