Search for dissertations about: "marketing management theses"

Showing result 1 - 5 of 132 swedish dissertations containing the words marketing management theses.

  2. 1. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

    Author : Patrick L Sweet; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE

  4. 2. Collaboratively Learning Marketing: How Organizations Jointly Develop and Appropriate Marketing Knowledge

    Author : Claus Baderschneider; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nationalekonomi; economic policy; economic systems; economic theory; econometrics; Economics; Strategic alliances; Learning content; Marketing; Knowledge; Collaborative learning; Strategic collaboration; Organizational learning; Inter-organizational learning; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Abstract : Business organizations increasingly face the problem of how to generate and share knowledge in collaboration with other, separate, business organizations. Researchers in the field of inter-organizational learning have started to study the partner-characteristic, partner-dynamic, and partner-situational factors that influence the process and outcome of such strategic learning collaboration. READ MORE

  5. 3. Offset Management for Large Systems : A Multibusiness Marketing Activity

    Author : Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

    Abstract : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. READ MORE

  6. 4. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance

    Author : Pejvak Oghazi; Russell Abratt; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring; Logistics; Logistik; Industriell marknadsföring;

    Abstract : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE

  7. 5. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms

    Author : Katarina Svensson Kling; Företagsekonomiska institutionen; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; small firm; service; network; interaction; decision style; information management; relationship; Credit management; credit intelligence; bank; Management of enterprises; Företagsledning; management;

    Abstract : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. READ MORE