Search for dissertations about: "marketing mix"

Found 5 swedish dissertations containing the words marketing mix.

  2. 1. On Value and Waste

    Author : Peter Wallström; Kristian Widén; Luleå tekniska universitet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Value; Waste; Marketing; Resource-based view; RBV; Construction Engineering and Management; Byggproduktion;

    Abstract : Value and waste are concepts that are used in improvement projects. In lean the concepts are fairly simple. Reduce the waste and the value has increased. However, value is both multidimensional and differs over time. READ MORE

  4. 2. International and export behavior of firms : a critical review and empirical assessment

    Author : Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. READ MORE

  5. 3. Variety in Distribution Networks: A Transvection Analysis

    Author : Kajsa Hulthén; Chalmers tekniska högskola; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; marketing channels; network; distribution; sorting; transformation; variety; transvection;

    Abstract : In recent years, the debate concerning changes taking place in distribution structures has been intense in both academia and in practice. One main standpoint is that distribution is subject to considerable reorganisation. READ MORE

  6. 4. Drug interaction surveillance using individual case safety reports

    Author : Johanna Strandell; Staffan Hägg; Niklas Norén; Andrew Bate; Robin E. Ferner; Linköpings universitet; []
    Keywords : Adverse drug reactions; adverse drug interaction surveillance; drug interactions; individual case safety reports; postmarketing pharmacovigilance; signal detection; MEDICINE; MEDICIN;

    Abstract : Background: Drug interactions resulting in adverse drug reactions (ADRs) represent a major health problem both for individuals and society in general. Post-marketing pharmacovigilance reporting databases with compiled individual case safety reports (ICSRs) have been shown to be particularly useful in the detection of novel drug - ADR combinations, though these reports have not been fully used to detect adverse drug interactions. READ MORE

  7. 5. Price discrimination, advertising and competition

    Author : Witness Simbanegavi; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : There are two main views of advertising the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. READ MORE