Search for dissertations about: "marketing new product"

Showing result 1 - 5 of 53 swedish dissertations containing the words marketing new product.

2. 1. New Product Newness and Benefits : A Study of Software Products from the Firms’ Perspective

   Author : Sanjay Verma; Esbjörn Segelod; Lennart Bogg; Johan Frishammar; Mälardalens högskola; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Product Newness; New Product Benefits; Computer Software Product; Software Firm; Business and economics; Ekonomi; Industrial Economics and Organization; industriell ekonomi och organisation;

   Abstract : It is widely believed among researchers as well as practitioners that there is a link between new product newness, or innovativeness, and benefits to the firm developing and marketing a product; more innovative products are generally expected to create more profit and growth. However, research findings are conflicting—positive-, negative-, and no-relationship have been reported between product newness and benefits by different researchers. READ MORE

4. 2. Elusive intangibles : Exploring the experience of authenticity in product development

   Author : Per Kristav; Innovation; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Produkt och and varumärkesupplevelse; produkt och varumärkesvärde; produkt och varumärkesautenticitet; produkt och varumärkesbetydelse; abstrakta produktegenskaper.; Product experience; Brand experience; Product value; Brand value; Product Authenticity; Brand authenticity; Product meaning; Brand meaning; Product intangibles;

   Abstract : When consumers buy a new product, they have expectations about what that product will deliver. The consumer’s rational reasoning may try to ascertain whether the technical performance of the product will be fulfilled. Nevertheless, the final word is often subjective. READ MORE

5. 3. E-marketing and customer perceived value in travel and tourism

   Author : Maria Lexhagen; Mittuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

   Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

6. 4. Outsourcing and knowledge integration in new product development

   Author : Jonas Rundquist; Sven-Åke Hörte; Henrik Florén; Johan Frishammar; Matti Kaulio; Högskolan i Halmstad; []
   Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; outsourcing; new product development; knowledge integration; Industrial engineering and economy; Industriell teknik och ekonomi;

   Abstract : This thesis deals with two aspects of knowledge needed for new product development; theaccess to external knowledge through outsourcing of NPD and the integration of knowledgedeveloped when outsourcing activities in the NPD process. As modern products competing onincreasingly international markets call for both complex and specialized knowledge, it isbecoming more important to take an outward perspective of knowledge, searching for externalknowledge sources, in order to be competitive. READ MORE

7. 5. Visual aesthetics in product development : A balance between commercial and creative imperatives

   Author : Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
   Keywords : Visual aesthetics; product design; product development; furniture; designer products;

   Abstract : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. READ MORE