Search for dissertations about: "marketing organisation"

Showing result 1 - 5 of 40 swedish dissertations containing the words marketing organisation.

  2. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

    Author : Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. READ MORE

  4. 2. The exchange of cotton : Ugandan peasants, colonial market regulations and the organisation of international cotton trade, 1904-1918

    Author : Torbjörn Engdahl; Uppsala universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; cotton; market; organisation; buying-practices; transaction costs; colonial; regulation; policy implementation; Uganda; marketing channel; peasant; chief; middlemen; free-standing company; cotton exchange; international trade; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

    Abstract : Between 1904 and 1918, the British colonial administration in Uganda regulated the cotton industry in order to maintain and improve the quality of the exported cotton. The main topics of the dissertation are: Why were these regulations enacted and who initiated them? The dissertation analyses the impact of the organisation of the international cotton trade on the buying practices in the local Uganda cotton market. READ MORE

  5. 3. Learning strategies for international growth : On knowledge acquisition and opportunity realization

    Author : Niklas Åkerman; Hans Jansson; Mikael Hilmersson; Olli Kuivalainen; Linnéuniversitetet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International opportunities; Internationalization; Internationalization knowledge; Learning; Market knowledge; Business administration; Företagsekonomi; Marketing; Marknadsföring; Ledarskap; entreprenörskap och organisation; Ledarskap; entreprenörskap och organisation;

    Abstract : Literature on firm internationalization has pointed out knowledge and learning as central components in the internationalization process. While much research has emphasized the development of experience in the firm as the main source of new knowledge, this notion has also been challenged. READ MORE

  6. 4. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Author : Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Abstract : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. READ MORE

  7. 5. Sales coordination in multinational corporations : development and management of key account programmes

    Author : Jakob Rehme; Linköpings universitet; []
    Keywords : sales organisation; sales coordination; buyer seller relationships; key account management; sales teams; marketing organisation; sales process; multinational; multiproduct; försäljningsorganisation; marknadsföring; kundbearbetning; relationsmarknadsföring; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Abstract : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. READ MORE