Search for dissertations about: "marketing policies"

Showing result 1 - 5 of 20 swedish dissertations containing the words marketing policies.

2. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

   Author : Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

   Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE

4. 2. Today's perfect - tomorrow's standard : the role of consumers and the limits of policy in recycling

   Author : Jonas Kågström; Bo Öhlmér; Tage Klingberg; Daniel Matisoff; Högskolan i Gävle; Sveriges lantbruksuniversitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Recycling; Social marketing; Public marketing; Communitarianism; Austrian Economics; Praxeology; Decision making; Symbolic Regression; Compliance; Self Determination Theory; SDT;

   Abstract : In this study the mechanisms influencing recycling rates around the system maximum are deliberated. On the one hand, Policies, System design and how Citizens understand the two aforementioned are pitted against each other. READ MORE

5. 3. Servicescape for Digital Wellness Services for Young Elderly

   Author : Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
   Keywords : NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

   Abstract : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. READ MORE

6. 4. Integrating corporate social responsibility with marketing strategies in retailing

   Author : Annette Cerne; Institutet för Ekonomisk forskning; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Abstract : In response to stakeholder expectations from corporate social responsiblity (CSR), many firms create written policies about principles of social responsibility to be applied in their corporate activities. In this book, it is suggested that CSR could be integrated as part of the firm's marketing strategies. READ MORE

7. 5. (Re)producing a periphery : popular representations of the Swedish North

   Author : Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

   Abstract : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. READ MORE