Search for dissertations about: "marketing strategy in retail industry"
Found 3 swedish dissertations containing the words marketing strategy in retail industry.
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1. Challenges Related to the Introduction of Innovative Services in the Market : Mobile Payment Services in the Swedish Retail Industry
Abstract : Mobile payment services are expected to be the next step of the electronic payment evolution. However, the level of penetration in European countries is lower than expected. The focus of most academic research has been in two main areas: (i) mobile payment adoption by consumers and (ii) technical aspects of the service. READ MORE
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2. Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry
Abstract : In fashion, as in the rest of the economy, the globalisation of taste, power and production now plays a major role. The industry is dominated by fashion capitals like Paris, London or New York, populated by star designers like Tom Ford, Karl Lagerfeld or Jean-Paul Gaultier and controlled through MNC giants like Prada, Gucci, DKNY and Dior, who together influence consumer preferences on a global scale. READ MORE
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3. A platform for Packaging Logistics Development: a systems approach
Abstract : Packaging Logistics is a concept that recognises the need for coordination of the packaging system and its manifold functions throughout a package’s life cycle. Packaging Logistics is an area in need for substantial theoretical building. READ MORE