Search for dissertations about: "marknadsföring branding"

Showing result 1 - 5 of 17 swedish dissertations containing the words marknadsföring branding.

2. 1. Public sector branding : an internal brand management perspective

   Author : Ulrika Leijerholt; Peter Hultén; Galina Biedenbach; Lars Erling Olsen; Umeå universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public sector branding; internal brand management; internal branding; organizational branding; brand commitment; brand architecture; internal communication; organizational practices; public service motivation; företagsekonomi; Business Studies; marketing; marknadsföring;

   Abstract : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. READ MORE

4. 2. Unpacking Employer Branding in the Information Technology Industry

   Author : Amir Dabirian; Terrence E. Brown; John Ford; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer branding; employer branding value propositions; employer attractiveness; human resources management; recruitment; retention; psychological contract; IT industry; IBM Watson; artificial intelligence; Industrial Economics and Management; Industriell ekonomi och organisation;

   Abstract : Attracting and retaining the best talent is a concern, particularly for knowledge-based firms in high-turnover industries, which rely on a limited supply of highly qualified individuals (Ewing, Pitt, De Bussy, & Berthon, 2002). In 2014, 36% of global employers criticized talent shortages, and in a 2015 study, 73% of CEOs reported being concerned about the availability of workers with key skills (Mosley, 2015). READ MORE

5. 3. Through the Looking Glass : An Identity-Based View of Place Branding

   Author : Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Abstract : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. READ MORE

6. 4. Harmonising value in a car’s interior using sensory marketing as a lens

   Author : Andreas Eklund; Adele Berndt; Klaus-Peter Wiedmann; Linnéuniversitetet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand experience; brand image; sensory cues; sensory marketing; and service-dominant logic SDL ; Marketing; Marknadsföring;

   Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE

7. 5. Environmental issues and the information technology industry : essays on branding and product development

   Author : Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. READ MORE