Search for dissertations about: "marknadsföring"
Showing result 1 - 5 of 189 swedish dissertations containing the word marknadsföring.
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1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021
Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE
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2. Harmonising value in a car’s interior using sensory marketing as a lens
Abstract : The human senses have always influenced people’s perceptions of thesurrounding environment and objects. As a consequence of the evolvement ofthe experience economy, research on the human senses has increasedsubstantially and attracted scholars from various research domains, includingsensory marketing. READ MORE
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3. Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
Abstract : While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions and purchase behaviors. READ MORE
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4. Supply chain management : an empirical study on Swedish manufacturing firms' enterprise systems adoption, supply chain integration, competition capability and performance
Abstract : Today’s marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. READ MORE
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5. If I can taste it, I want it... : sensory marketing in grocery retail stores
Abstract : Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. READ MORE