Search for dissertations about: "music in advertising"

Found 1 swedish dissertation containing the words music in advertising.

2. 1. The Coming of Sound Film in Sweden 1928-1932 : New and Old Technologies

   Author : Christopher Natzén; Maaret Koskinen; Bo Florin; Kevin Donnelly; Stockholms universitet; []
   Keywords : HUMANIORA; HUMANITIES; coming of sound film; formative music; cinema in the 1920s; Sweden; intermediality; cinema musicians; Svensk Filmindustri; trade press; cinema as event; internal logic of perception; external logic of perception; advertisement; Film; Filmvetenskap; Cinema Studies; filmvetenskap;

   Abstract : This dissertation examines the coming of sound film in Sweden during the years 1928–1932, and the reception of mechanically recorded sounds both in the trade press and among audiences. The novelty of sound film opened up for a negotiation of the perception of sound and image, as it made visible the film medium’s technological construction, before this visibility was once more absorbed by the cinematic discourse. READ MORE