Search for dissertations about: "net marketing"

Showing result 1 - 5 of 13 swedish dissertations containing the words net marketing.

  2. 1. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Author : Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Abstract : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. READ MORE

  4. 2. Brand Sensuality and Consumer-Based Brand Equity

    Author : Clarinda Rodrigues; Bertil Hultén; Portugal University of Porto; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marknadsföring;

    Abstract : Contemporary branding and sensory marketing literature stresses the significance and positive impact of sensory dimensions through brand sensuality in relation to brand experiences within a value-generating process. Moreover, it also accounts for the need to fulfill a research gap concerning how sensory dimensions contribute to enhance consumer-based brand equity when consumers experience products and services. READ MORE

  5. 3. Migration and Place Attractiveness

    Author : Thomas Niedomysl; Urban Fransson; Bo Malmberg; Bertil Vilhelmson; Uppsala universitet; []
    Keywords : Social and economic geography; Interregional Migration; Place Attractiveness; Sweden; Tourism; Marketing; Promotion; Life-course; Age; Survey Research; Residential Preferences; Kulturgeografi;

    Abstract : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. READ MORE

  6. 4. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Author : Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Abstract : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. READ MORE

  7. 5. General practitioners’ antibiotic prescribing practices in Malta : understanding drivers to inform the implementation of a social marketing behaviour change intervention

    Author : Erika A Saliba Gustafsson; Karolinska Institutet; Karolinska Institutet; []
    Keywords : ;

    Abstract : Background: Antibiotic resistance is a leading global public health problem and complex challenge. Although a multitude of factors affect its development, antibiotic use is a key driver. In fact, in Europe, a positive correlation between antibiotic use and resistance has been shown. READ MORE