Search for dissertations about: "peter lageson"
Found 1 swedish dissertation containing the words peter lageson.
-
1. The purchasing of technical consultancy services : a case study of buyer-seller relationships
Abstract : This thesis focuses on how a corporation's purchasing of technical consultancy services can be described. The research problem is formulated in the light of the changing role of marketing and the shift from a transactional to a more relational approach. READ MORE
Result pages:
1