Search for dissertations about: "proactive business"

Showing result 1 - 5 of 55 swedish dissertations containing the words proactive business.

  2. 1. Exploring Proactive Market Strategies : Managing the Market to Create Value

    Author : Harald Brege; Daniel Kindström; Johan Holtström; David Sörhammar; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. READ MORE

  4. 2. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

    Author : Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. READ MORE

  5. 3. The Customer's Role in New Service Development

    Author : Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. READ MORE

  6. 4. Narratives of energy incumbents - Unravelling perspectives on municipal electric utilities

    Author : Maria Altunay; Chalmers tekniska högskola; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; innovation; business model choice; Solar PV; interaction; niche-regime interaction; business relationships; dichotomy.;

    Abstract : The dominant narrative in sustainability transitions studies frames electric utilities as incumbents and “villains” who hinder the diffusion of niche innovations (Johnstone et al., 2017; Turnheim and Sovacool, 2020). READ MORE

  7. 5. Proactive Range Management : A Timber Supplier’s Efforts to Influence the Product Assortment of Builders’ Merchants

    Author : Daniel Ellström; Jakob Rehme; Tomas Nord; Daniel Nordigården; Daniel Chicksand; Linköpings universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Different builders’ merchants demand a variety of products, and no effort has yet been made to coordinate these demands. Therefore, suppliers of timber to builders’ merchants are facing a problem in terms of requirements for a product range that is too extensive. READ MORE