Search for dissertations about: "reklamspel"

Found 1 swedish dissertation containing the word reklamspel.

2. 1. Targeting Children Online : Young internet users and producers in the commercial media environment

   Author : Carolina Martinez; Medie- och kommunikationsvetenskap; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

   Abstract : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. READ MORE