Search for dissertations about: "sales promotion"

Showing result 1 - 5 of 10 swedish dissertations containing the words sales promotion.

  2. 1. Deal of the day : an assessment of a new form of sales promotion

    Author : Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
    Keywords : deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

    Abstract : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. READ MORE

  4. 2. Modeling the impact of sales promotion on store profits

    Author : Per-Göran Persson; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. READ MORE

  5. 3. Life after death : The diffusion of Swedish life insurance - Dynamics of financial and social modernization 1830-1950

    Author : Liselotte Eriksson; Magnus Lindmark; Robin Pearson; Umeå universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic history; life insurance; married women s property rights; industrial life insurance; funeral cost; sales promotion; policyholder; Sweden; culture; financial system; women; ekonomisk historia; Economic History;

    Abstract : The aim of this thesis is to understand the diffusion process of Swedish life insurance during the period c. 1830-1950, with the specific aim to understand financial modernization and social mobilization as reflected in the diffusion of life insurance to less well-to-do classes and women. READ MORE

  6. 4. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

    Author : Angelica Blom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE

  7. 5. Customer Rewards Programs : Designing Incentives for Repeated Purchase

    Author : Henrik Sällberg; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Abstract : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. READ MORE