Search for dissertations about: "social commerce and retailers"
Showing result 1 - 5 of 8 swedish dissertations containing the words social commerce and retailers.
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1. Making packaging more sustainable: Effects of resource embeddedness
Abstract : Firms involved in e-commerce distribution are faced with challenges due to the increasing volume of single shipments to consumers, including concerns regarding sustainability. For instance, the role of packaging has gained increased attention because of over-packed parcels and excessive air within those parcels, which frustrate retailers, logistics service providers, and consumers. READ MORE
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2. Main streets as resilient public spaces : Zooming in on ground floors in Stockholm
Abstract : This research focuses on how main streets and ground floors can be adaptable and resilient public spaces. Main streets are vital components of the urban fabric of cities worldwide, serving dual roles as both links and places. READ MORE
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3. Apps in the U-space : From mobile to ubiquitous marketing
Abstract : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. READ MORE
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4. Self-service Last Mile Delivery : E-consumer perspective on service renovation
Abstract : The continuous growth of e-retail in the B2C sector has been generating new recordsin revenues for several years. This has led to diversification of the marketinteractions and actors that are involved and impacted by the respective operationsand trends. READ MORE
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5. Consumer Business Relationship with Retailer and Etailer for the Purchase of Clothing : A Network Perspective
Abstract : This licentiate thesis deals with relationships between retailers and consumers. To see what makes the consumers engage in a relationship with a retailer, consumers' choices between two different purchasing situations are studied; purchasing in physical stores (retailers) and purchasing on Internet (etailers or e-commerce). READ MORE