Search for dissertations about: "store brand"

Showing result 1 - 5 of 9 swedish dissertations containing the words store brand.

  2. 1. Self-Management for Large-Scale Distributed Systems

    Author : Ahmad Al-Shishtawy; Vlassov Vlassov; Seif Haridi; Per Brand; Leandro Navarro Moldes; KTH; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; NATURVETENSKAP; NATURAL SCIENCES; Self-Management; Autonomic Computing; Control Theory; Distributed Systems; Grid Computing; Cloud Computing; Elastic Services; Key-Value Stores; SRA - ICT; SRA - Informations- och kommunikationsteknik;

    Abstract : Autonomic computing aims at making computing systems self-managing by using autonomic managers in order to reduce obstacles caused by management complexity. This thesis presents results of research on self-management for large-scale distributed systems. READ MORE

  4. 2. Brand choice in goal-derived categories : what are the determinants?

    Author : Fredrik Lange; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : The common view of brand choice in consumer marketing is that brands compete against each other within a specified product category. For example, different coffee brands are compared and evaluated by consumers and the most preferred brand is selected. READ MORE

  5. 3. Gameful experiences : The not so painful road to gainful behavior

    Author : Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

    Abstract : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. READ MORE

  6. 4. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing

    Author : Angelica Blom; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. READ MORE

  7. 5. Is consumer decision-making out of control? : non-conscious influences on consumer decision-making for fast moving consumer goods

    Author : Jens Nordfält; Handelshögskolan i Stockholm; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Abstract : Most literature on consumer decision-making concentrate on which attributes a certain brand evokes, how a brand is evaluated, or how well a brand can stand the competition of another brand. This is a bit funny since one of the most obvious aspects of decision-making for fast moving consumer goods (FMCGs) is that most products are never considered. READ MORE