Search for dissertations about: "the impact of advertising on a consumer product"

Found 2 swedish dissertations containing the words the impact of advertising on a consumer product.

2. 1. The impact of consumer knowledge, information mode and presentation form on advertising effects

   Author : Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

   Abstract : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. READ MORE

4. 2. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Author : Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Abstract : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. READ MORE