Search for dissertations about: "thesis for marketing students"

Showing result 1 - 5 of 12 swedish dissertations containing the words thesis for marketing students.

2. 1. Shaped for beauty : Vocational and gendered subjectivities in private education for the beauty industry

   Author : Eleonor Bredlöv; Andreas Fejes; Susanne Köpsén; Elisabet Öhrn; Linköpings universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Vocational Education and Training VET ; subjectivity; adult learning; power; gender; beauty industry; processes of becoming; caring knowledge; Yrkesutbildning; subjektivitet; vuxnas lärande; makt; genus; skönhetsindustrin; blivandeprocesser; omvårdnadskunskap;

   Abstract : The aim of this thesis was to answer the question: How are vocational, gendered subjectivities produced in vocational education for the beauty industry? Drawing on Foucault and poststructural feminist theory, this question is answered in four papers, in which the material consists of beauty-school recruitment and marketing material, interviews with skin and spa therapy students and observations of practical skin and spa therapy training. These are educational arrangements that are closely bound to the economic sector of the beauty industry, and they have remained remarkably unexplored. READ MORE

4. 2. Bounded Horizons : A study of upper secondary school choice for newly arrived students

   Author : Brendan Munhall; Fredrik Hertzberg; Larissa Mickwitz; Daniel Lövheim; Ee-Seul Yoon; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; newly arrived students; school choice; horizon for action; boundaries; upper secondary school; educational policy; educational marketization; pedagogik; Education;

   Abstract : Graduating primary school students in Sweden choose their upper secondary school within a unique quasi-market school system. The students may choose specialized programs but must also be accepted based on grade rankings by the schools. Despite equity arguments for the school choice model, opportunities are not equally available for all students. READ MORE

5. 3. The market for whom? Consumers in need of special support in the Swedish market system of education

   Author : Jude K. Tah; Rune Hausstätter; Helen Knutes-Nyqvist; Christopher Lubienski; Stockholms universitet; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Education market; consumers in need of special support; special education market; school marketing; shopping for schools; specialpedagogik; Special Education;

   Abstract : The aim of this thesis was to analyse and describe the market system of education for consumers in need of special support. Sweden in the beginning of the 1990s implemented a market system of education with the expectation that it will serve the interest of all consumers. READ MORE

6. 4. An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits

   Author : Åsa Friberg; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. READ MORE

7. 5. Antecendents of intention to use mobile music services : a study among Swedish consumers

   Author : Thong Bui; []
   Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Abstract : This study investigates the antecedents of intentions to use mobile music services among Swedish consumers. Relying on the theory of planned behavior, image congruence theory, and the technology readiness index, the study proposes an integrated research model that explains consumer intentions to use mobile music services. READ MORE