Search for dissertations about: "thesis in marketing science"
Showing result 1 - 5 of 73 swedish dissertations containing the words thesis in marketing science.
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1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Abstract : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. READ MORE
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2. Towards Institutional Stabilization and Development? : A Study of Inter-Organizational Cooperation in the Tajik Cotton Industry
Abstract : Close to two decades after the break-up of the Soviet Union, there is still a marked difference in developmental paths, including institutional as well as economic development and performance among the states emerging from the ruins of the vast empire. Turning attention to the least successful post-Soviet region, Central Asia, and Tajikistan in particular, this thesis provides a contribution to the discussion of how to institutionalize social power and build the foundations for political community in post-colonial societies. READ MORE
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3. Micro-foundations of value-based pricing and selling
Abstract : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. READ MORE
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4. The Greatest Scam: Network Marketing and the Economization of Everyday Life in the United States
Abstract : This thesis examines how neoliberalism has penetrated the everyday life of middle-class Americans, leading to new forms of living and new collective understandings of the capitalist economic order. In order to understand how neoliberalism has penetrated the everyday life of middle-class Americans, I conducted one year of ethnographic fieldwork among people participating in network marketing, a form of sales that also includes the recruitment of additional salespeople – what is known as building a network. READ MORE
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5. Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach
Abstract : This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. READ MORE