Search for dissertations about: "thesis in marketing thought"

Showing result 1 - 5 of 7 swedish dissertations containing the words thesis in marketing thought.

  2. 1. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

    Author : Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

    Abstract : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. READ MORE

  4. 2. Skinny white bitches: Female sexual agency in contemporary advertising

    Author : Irina Balog; Göteborgs universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Advertising; Feminism; Gender; Female sexual agency; Midriff; Empowerment; Sexual Subjectification; Normativity; Male gaze; Discourse;

    Abstract : ABSTRACT This is a story about female representations in contemporary advertising. Following up on Rosalind Gill’s (2003; 2007; 2008) critical discussions on the shift in contemporary advertising from the sexual object to the sexual subject, this endeavour is about examining female sexual agency through updated versions of the midriff by including feminist consumer responses. READ MORE

  5. 3. Essays on the issues of readability in business disciplines

    Author : Setayesh Sattari; Gerard Prendergast; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : A determinant of effective communication is readability. Put simply, readability is a prerequisite and key criterion for understanding the written word. READ MORE

  6. 4. Exploring the online music market : consumer characteristics and value perceptions

    Author : Maria Styvén; Luleå tekniska universitet; []
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. READ MORE

  7. 5. Carbon metabolism in non-conventional yeasts: biodiversity, origins of aerobic fermentation and industrial applications

    Author : Nerve Zhou; Molekylär cellbiologi; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; aerobic fermentation; carbon metabolism; non-conventional yeasts; strain development;

    Abstract : Abstract: For millennia, the “yeast” Saccharomyces cerevisiae remains by far the most extensively studied and exploited yeast in food and industrial applications. A number of researches and developments have been done since the establishment of the biochemical function of yeast by Louis Pasteur in 1860, however modern lifestyles often connected to food related health trends demand new and innovative food products. READ MORE