Search for dissertations about: "thesis marketing"
Showing result 1 - 5 of 439 swedish dissertations containing the words thesis marketing.
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1. E-marketing and customer perceived value in travel and tourism
Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE
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2. Industrial marketing communication : An empirical investigation on the use of marketing communication tools
Abstract : .... READ MORE
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3. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE
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4. Rhetorical business : A study of marketing work in the spirit of contradiction
Abstract : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. READ MORE
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5. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Abstract : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. READ MORE