Search for dissertations about: "thesis marketing"

Showing result 1 - 5 of 329 swedish dissertations containing the words thesis marketing.

  1. 1. Rhetorical business – A study of marketing work in the spirit of contradiction

    Author : Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Abstract : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. READ MORE

  2. 2. E-marketing and customer perceived value in travel and tourism

    University dissertation from Östersund : Mittuniversitetet. Etour

    Author : Maria Lexhagen; Mittuniversitetet.; Göteborgs universitet.; Gothenburg University.; [2009]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; marketing;

    Abstract : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. READ MORE

  3. 3. Virtual worlds marketing implications and applications

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Wade Halvorson; [2010]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  4. 4. Industrial marketing communication An empirical investigation on the use of marketing communication tools

    University dissertation from Luleå : Luleå tekniska universitet

    Author : Tim Foster; Luleå tekniska universitet.; [1998]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Abstract : .... READ MORE

  5. 5. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    University dissertation from Uppsala : Företagsekonomiska institutionen

    Author : Mikael Gidhagen; Uppsala universitet.; [2002]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; företagsekonomi;

    Abstract : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. READ MORE