Search for dissertations about: "thesis marketing"
Showing result 21 - 25 of 439 swedish dissertations containing the words thesis marketing.
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21. Ancillary actor relations : The case of EU’s leading defence primes
Abstract : This longitudinal research project in industrial marketing seeks to understand ancillary actors, specifically what they are, their characteristics, relations and impact on focal relations based on the empirical case of the cross-border relations of EU’s largest defence equipment producing firms (called “primes”). Ancillary actors are approached on four arenas: i) the political setting for EU defence equipment production, ii) the “primes” business relations, e. READ MORE
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22. Marketing Fads and Fashions
Abstract : .... READ MORE
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23. Design-led organisations : A multiple-case study of the interplay between design and marketing
Abstract : The overall purpose of this thesis is to contribute to the knowledge base concerning the interplay between design and marketing. Based on the findings from the empirical studies, the aim of this thesis is to describe and analyze how marketing and design interplay in companies and the main reasons for such interplay. READ MORE
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24. From Marketing to, to Marketing with Consumers
Abstract : Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. READ MORE
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25. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers
Abstract : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. READ MORE