Search for dissertations about: "thesis on customer focus"

Showing result 1 - 5 of 261 swedish dissertations containing the words thesis on customer focus.

  2. 1. Creating customer value in commercial experiences

    Author : Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Abstract : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. READ MORE

  4. 2. Customer-focused product development : An outdoor industry perspective

    Author : Petter Stenmark; Mittuniversitetet; []
    Keywords : Product development; innovation; quality; customer focus; outdoor industry;

    Abstract : Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. READ MORE

  5. 3. Management accounting as constructing and opposing customer focus : three case studies on management accounting and customer relations

    Author : Mikael Cäker; Linköpings universitet; []
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem; Business and economics; Humanities and Social sciences;

    Abstract : This thesis is on the relation between management accounting and customer focus and relates to discussions about how internal managing processes in organizations are interrelated with interorganizational relations, specifically constructions of customers. Both a normative and a descriptive perspective on the relation are taken within the different parts of the thesis, which consists of a licentiate thesis, three articles and a synthesizing text. READ MORE

  6. 4. The Change from Feature Focus to Customer Focus in Packaging Development

    Author : Annika Olsson; Förpackningslogistik; []
    Keywords : TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Individual Organizational Learning; Packaging Development; Customer Orientation; Perspective Change; Teknik; Technological sciences; Customer Value; Action Research; Innovation;

    Abstract : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. READ MORE

  7. 5. Studies on the competitiveness of wood : - market segmentation and customer need assessments

    Author : Ragnar Jonsson; Roger Cooper; Växjö universitet; []
    Keywords : wood; building material; material substitution; end-consumer; floorcovering; customer needs; FORESTRY; AGRICULTURAL SCIENCES and LANDSCAPE PLANNING; SKOGS- och JORDBRUKSVETENSKAP samt LANDSKAPSPLANERING;

    Abstract : Over the last decades, wood has encountered increasing competition from other building materials. Hence, it is relevant to study the underlying factors of material substitution. The market for repair and remodelling (R&R) is growing in importance. READ MORE