Search for dissertations about: "thesis on customer loyalty"

Showing result 1 - 5 of 15 swedish dissertations containing the words thesis on customer loyalty.

  1. 1. Value creation and loyalty in exchange relationships : a dynamic perspective

    University dissertation from Örebro : Örebro universitet

    Author : Claes Gunnarsson; Örebro universitet.; [2011]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Studies; Företagsekonomi;

    Abstract : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. READ MORE

  2. 2. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    University dissertation from Linköping : Linköpings universitet

    Author : Henrik Sällberg; Linköpings universitet.; Linköpings universitet.; [2004]
    Keywords : NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; TECHNOLOGY Information technology Computer science; TEKNIKVETENSKAP Informationsteknik Datavetenskap;

    Abstract : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. READ MORE

  3. 3. Essays on strategic price bundling in retail banking

    University dissertation from Göteborg

    Author : Merja Mankila; Göteborgs universitet.; Gothenburg University.; [2001]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Abstract : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. READ MORE

  4. 4. Customer Complaint Behaviour in Service

    University dissertation from Karlstad : Karlstads universitet

    Author : Bård Tronvoll; Karlstads universitet.; [2008]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer complaint behaviour; complaint; dynamic; process; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Business Administration; Företagsekonomi;

    Abstract : It is vital for every service provider to get feedback from its customers.This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. READ MORE

  5. 5. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations A case from Sweden

    University dissertation from Östersund : Mittuniversittet

    Author : Tatiana Chekalina; Mittuniversitetet.; [2015]
    Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Abstract : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. READ MORE